Coveris, a leading European manufacturer of versatile packaging solutions, is launching a revolutionary “Bag-in-Bag" solution, making recycling easy for consumers. By combining the benefits of flexible film and the advantages of paper in addition to a patented technology for easy separation, Coveris answers the growing demand for sustainable packaging solutions without losing focus on a product’s safety and visibility on the shelf.
Used mainly for food and pet food, the brand-new Bag-in-Bag solution combines an inner layer with strong barrier properties to protect the contents as well as an outer layer made of paper. Paper is perceived to be an eco-friendly packaging solution. Plastic, on the other hand, preserve the sensitive contents and also offers user-friendly closure options. After usage, the bag’s two components can be easily separated via a precut tape at the bottom of the bag. This special feature also makes the recycling advantage readily apparent to the consumer at the shelf.
The new Bag-in-Bag solution is available in different formats and can be printed in flexography or rotogravure. Because the external paper layer is a printable surface, Coveris offers high-quality printing options that successfully draw attention to the packaging on the competitive supermarket shelf.
“With this sustainable packaging solution, the team has developed a user-friendly eco-concept that retains the advantages of plastic bags while making recycling easy. We have conducted internal panel tests to measure the efficacy of easy separation and recyclability and we are now pleased to release this innovation to market,” said Eric Valette, Head of R&D Flexibles, commenting the launch of the new product.
Director Marketing and Communications
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