Leading sustainable packaging manufacturer Coveris have launched a range of recyclable, reduced plastic pouches for Iceland’s grated cheese, supporting the retailer’s commitment to become the UK’s first plastic neutral supermarket.
Moving from a former mixed, nylon laminate to a new fully recyclable polyethylene (PE) monolaminate, Coveris’ innovative MonoFlexBE pouches use 1g less of plastic per pack to deliver an easy to recycle solution, with a significant plastic weight saving. Matching current shelf-life and delivering like-for-like functional performance, the packs also support the retailer’s food waste reduction commitments, as well as Coveris’ own vision for NO WASTE.
Available across 250g packs of Iceland’s grated mature and mild cheddar, and grated mozzarella, the new lightweight pouches offer a total plastic weight saving of around 7 tonnes per annum, whilst 41 tonnes of plastic are now easily recyclable nationally through retailer front of store plastic film collections, including Iceland’s instore plastic collection and recycling service available in over 150 Food Warehouse stores.
Commenting on the launch, Stuart Lendrum, Head of Packaging, Quality and Food Safety at Iceland said “Our journey to plastic free will be supported by great work like this, which helps us all reduce plastic and ensure the plastic we do use is easily recyclable”.
Mark Robinson, Coveris’ UK Flexibles Technical Director also added “We’re really proud to have supported Iceland with the launch of the new recyclable, reduced plastic packs. Delivering major sustainable benefits in line with Iceland’s plastic-neutral commitments as well as our own plastic and food waste reduction targets, the packs deliver real sustainable innovation with no downsides to freshness or performance for a technically challenging, extended shelf-life product”.
Coveris will be showcasing the packs at the International Cheese & Dairy Awards at Staffordshire County Showground on 30th June.
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Sian Bates
Marketing Manger
E: sian.bates@coveris.com
M: +44 (0) 7554 45 47 56
